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>this site gives you the very metrics which every so called SEOer uses to game Google search results

Seems a little harsh. People would be trying to game the search results with or without the metrics.

They're just selling a shovel though. The ad industry and its money is the root cause behind the gold rush, not the shovel seller.




No one is ever to blame for anything in economics. The ad industry isn’t a person or thing with any ethics bound to it. It’s just a creation of the market. You may as well try blaming the air for being responsible for tornados.

The only solution is to try to build a new system that can’t be abused.


I mean, a market exists for illicit drugs, underage sexual services and straight up slavery.

I think there is something to be said of the ethics of participating in some markets.


It's not much like a shovel, as it's fundamentally a means of deception.

Deception only has legitimate purposes insofar as "the ends justify the means," and they never do in this instance.




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