[Sam_Odio]

The most interesting takeaway here is their clever use of a meme to engage in SEO for runningshoes.com.

However the discussion itself (and not the technique used to start it) probably doesn't add much to HN so I'd consider this spam.

[mashmac2]

Really clever, especially when you consider this isn't at all connected to their main business (except for a little link to running shoes). I wonder if this was someone's 20% time...

[omarchowdhury]

I see what you did there.

Running shoes.

[0x12]

edw519 had this beat by 3 days:

http://news.ycombinator.com/item?id=3140124

[dazbradbury]

Absolutely awesome. I wonder how many people actually click buy?! It doesn't look like they're tracking that unfortunately...

[rospaya]

I lost it at "Sole Ownership of MySpace.com".

[aspir → rospaya]

I actually own one of those pets.com puppets. Got it in the liquidation sale.

[dr_]

Overvalued

[marcamillion]

Hilarious!

[suyash]

Funny as hell!