I've always wanted to know the answer to this. There are tons of themes and templates for websites that very obviously ignore the branding guidelines. I wonder if the guidelines are even enforceable.
If those guidelines are enforceable, isn't it risky for brands to ignore all the misuse? I'm assuming that falls under trademarks for enforcement, so, IMHO (not a lawyer), they're all risking their logomarks by having such onerous branding guidelines that no one wants to follow them and then also failing to police the resulting misuse.
I asked about this in some webdev communities a while back and the general consensus was that trying to follow the branding guidelines and asking for permission was a mistake. The feedback I got was that all you'd be doing is putting a target on your back.
I've always wanted to know the answer to this. There are tons of themes and templates for websites that very obviously ignore the branding guidelines. I wonder if the guidelines are even enforceable.
If those guidelines are enforceable, isn't it risky for brands to ignore all the misuse? I'm assuming that falls under trademarks for enforcement, so, IMHO (not a lawyer), they're all risking their logomarks by having such onerous branding guidelines that no one wants to follow them and then also failing to police the resulting misuse.
I asked about this in some webdev communities a while back and the general consensus was that trying to follow the branding guidelines and asking for permission was a mistake. The feedback I got was that all you'd be doing is putting a target on your back.