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You do understand correctly, and we think this is a big challenge for us. We are trying to stay away from "technical" terms (save for the API nod in the name) but stay light on the marketing speak. I could go on and on about our plans here... but, to cut it short, you are absolutely right, it isn't reflected correctly on the landing page.


So, Snapier is like IF THIS THEN THAT but without the IF?

http://ifttt.com


Very similar, ifttt.com is definitely an inspiration (as is Yahoo! Pipes). However, we have a very different and more promising direction (we think!).




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