That's it, I mean it would already have less impact if they put "tropicana" horizontal and the biggest font size on it. Instead it was "100% juice", which is what you expect on a brandless, generic product.
People don't buy orange juice, they buy Tropicana. Likewise, they don't buy lemon & lime soda, they buy Sprite; they don't buy beer, they buy Budweiser or Heineken because you can't call those products "beer", and oh also the brands are well known I guess. We don't use search engines, we use Google; conversely, this is why Facebook's corporate rebranded to Meta, because they wanted to distance themselves from the social network.
When I lived in Scotland, Tropicana was the luxury juice option for the piss poor student I was.
And it definitely mattered that the label boldly proclaimed the name Tropicana, because that meant no need to read further in, just check if it was my preferred kind (no bits).
With the name missing, I'd probably end up not buying even if I had the funds specifically for it, because it would be easier to grab some juice from concentrate.
People don't buy orange juice, they buy Tropicana. Likewise, they don't buy lemon & lime soda, they buy Sprite; they don't buy beer, they buy Budweiser or Heineken because you can't call those products "beer", and oh also the brands are well known I guess. We don't use search engines, we use Google; conversely, this is why Facebook's corporate rebranded to Meta, because they wanted to distance themselves from the social network.