If Amazon makes a million or trillion dollars, none of that money goes to shareholders. The only thing that affects the value of the amazon stock you hold is the willingness of someone else to buy that stock from you at a price higher or lower than what you purchased it for. Your return on investment on Amazon stock is 100% reliant on the purchases of future suckers. If tomorrow every one just decided not to buy Amazon shares anymore the value of that stock is 0 as it relies on future suckers for exit liquidity.