This reminds me of my number one response when "friends" come to me with startup ideas.
Your company is another company's feature. As in, you are trying to build a business, on something that is an afterthought, tiny feature for an existing company to add.
Shopify has been around for a while—since before Amazon became the everything-retailer that they are now. It started out of frustration at the myriad annoyances in trying to get set up using osCommerce and other tools of that generation.
Your company is another company's feature. As in, you are trying to build a business, on something that is an afterthought, tiny feature for an existing company to add.