This is the game right? Build something people need, and ideally situate such that a larger player with deep pockets goes "yes, this" and cashes you out. Much like the "Thank you for smoking" film trope, you can't take the money AND call the press for the expose on how dirty the whole thing is. I'm reminded of the South Park founders more or less laughing "yeah we sold out" because why wouldn't you? Everyone has a number (unless you're a martyr, bless you, or already fuck-you-money). That number turns out to be much lower than you might expect when the real deal knocks on your door.
