It's exciting to me, because I'm forced to use Blackboard and I hate it (for reasons eloquently described by others in thsi thread). I wanted to get excited about Moodle, and it's OK, but it's not all that. Face it, when you have such a derivative-sounding name, then your offering is likely to be shallow. Google and Pearson are among two of my favorite firms, and I know enough people connected with both to think their commitment to quality is more than skin deep.