On: Why Isn’t Facebook Making More Money?

[volida]

If you know you want you know the word. Except if you mean people don't know what they want.

[lacker → volida]

You can know what you want without knowing the word.

For example you might be thinking "I want to go to that website that is kinda like hacker news... but a bit more mainstream... and it has a little alien logo." You would know the website if you saw it, and if you could remember the word "reddit" your search would be easy. But you might not know that word.

And the search kinda works anyways: http://www.google.com/search?q=hacker+news+with+alien+logo

[azharcs → volida]

'Want to Travel to China' is not a word, it is a desire. Ads for air tickets to China is an ad which realizes that desire.