On: The Invisible Side of Design

[woadwarrior01]

IIRC, I read this (or something very similar) in Don Norman's book "The Invisible Computer".

[huhtenberg → woadwarrior01]

It is a common and popular observation, so it gets mentioned in virtually every book (or a documentary) on design.

[sjwright → huhtenberg]

Unfortunately there are still too many good traditional designers (who hopefully understand this observation) that are unskilled at interface design, and too many good interface designers unexposed to the history of design theory.