You can have literally infinite numbers of people working on things that might seem like they don’t need that many people from the outside, because every organisation is very different. If you walked into Twitter, and spoke to people, you’d probably find that there’s a justification within the context of Twitter for most people even if a different company could do more with less (or less with more).
Headcount is an artifact rather than a choice, the amount of people working on Twitter will be a consequence of decisions made more than a decade ago, not as a consequence of how many people Twitter needs today to operate as they are today — which is true for all companies.
If we fail to effectively manage our growth, our business and operating results could be harmed.
We continue to experience rapid growth in our headcount and operations, which will continue to place significant demands on our management, operational and financial infrastructure. As of June 30, 2013, we had approximately 2,000 employees, an increase of over 1,800 employees since January 1, 2010.
..As we continue to grow, we are subject to the risks of over-hiring, over-compensating our employees and over-expanding our operating infrastructure, and to the challenges of integrating, developing and motivating a rapidly growing employee base in various countries around the world. In addition, we may not be able to innovate or execute as quickly as a smaller, more efficient organization. If we fail to effectively manage our hiring needs and successfully integrate our new hires, our efficiency and ability to meet our forecasts and our employee morale, productivity and retention could suffer, and our business and operating results could be adversely affected.
Our corporate culture has contributed to our success, and if we cannot maintain this culture as we grow, we could lose the innovation, creativity and teamwork fostered by our culture, and our business may be harmed.
Moreover, liquidity available to our employee securityholders following this offering could lead to disparities of wealth among our employees, which could adversely impact relations among employees and our culture in general. Our transition from a private company to a public company may result in a change to our corporate culture, which could harm our business.
Headcount is an artifact rather than a choice, the amount of people working on Twitter will be a consequence of decisions made more than a decade ago, not as a consequence of how many people Twitter needs today to operate as they are today — which is true for all companies.