>Do you mean female lead characters, or female leadership on the movie project itself?
Female leadership on movie projects isn't an issue. Female lead characters aren't an issue. I think girl-boss is a type of narrative in a film where they write unlikeable women that don't register as real people for the purpose of creating "powerful" female characters that aren't interesting or successful.
Examples - Rey/Admiral Holdo/ from Disney Star Wars, Wonder Woman 1984, Captain Marvel, the female terminator reboot, the female ghostbusters reboot, the ocean's 8 female reboot, etc etc etc
I fully expect the newest Thor movie with new female thor to be another girl-boss film, and from the trailer same thing with the upcoming Miss Marvel movie. The new Indiana Jones movie is at risk since it seems to be about Indy passing the torch to a young woman and Kathleen Kennedy is involved - we've seen her record on star wars. We'll see if any of that happens.
>Apart from that, I'm not sure Disney really cares about social policies themselves one way or another. I think it's much more mercenary than that
I disagree. The leadership and many of the creatives in Disney are the people who want to push particular political opinions on to other people.
>Unfortunately for Disney, a different part of their audience doesn't want to see them take a stand on issues. Or if they do, that it should be a different stand. Disney is finding out right now that it simply can't satisfy everybody.
Disney thought there was nothing anyone could do about it - since they're a private company and they can do what they want. They forgot the government they were picking a fight with also had the ability to take back privileges disney had that allowed them to be their own government in their district.
They don't need to satisfy everyone, but they want to be political activists with a direct line to your kids eyes and ears in your home. Disney is a platform for their politics.
Most of those female characters you mentioned are just as "real" to me as the male superheroes. I don't like the Marvel movies or give a crap about any of those characters, male or female. Terminator 3, 4 and 5 were creative disasters on every level yet apparently Terminator 6 was a problem because of *something something girl boss*.
The Star Wars sequel movies were all written and directed by white men but something something girlboss ruined it for you.
It just seems to me you have some ideological grudge that has little to do with the movies.
The ideology can be "whatever content makes us the most money". Whether that content happens to coincide with a particular political or social issue may simply be a function of determining what will make the most money.
I'm not saying that's how all movies are made, it's not. But for a massive global mega corp like Disney I don't think that a particular political or social ideology is the driving force behind the content. If leadership thought that different content would make them more money, they'd find people willing to make that content.
Taking Disney as an example, if they actually wanted to push an ideology-- let's say one that's in line with their statements against HB 1557, then they wouldn't be running tours in Egypt or other countries that have anti-LGBT laws, or at least would be making similar condemnations of them. [1]
They say & do-- or don't say & do-- whatever they think will keep the money flowing. If they can't avoid being drawn into a social or political issue, they'll say whatever they think will best mitigate the damage of being involved. It's little different than the significant rise of greenwashing over the last couple of decades. That's as much of a social & political statement as well, but I don't actually believe the company means it.
I'm not so sure about that. They faced backlash over their attempt to mostly stay out of the issue with Florida's HB 1557 bill. That initial reaction tells me they (leadership) probably didn't want any part of it. That had its own backlash & so they tried to appease their critics, but I still think their initial reaction was as "honest" a response as we would get from a massive global corporation.
Female leadership on movie projects isn't an issue. Female lead characters aren't an issue. I think girl-boss is a type of narrative in a film where they write unlikeable women that don't register as real people for the purpose of creating "powerful" female characters that aren't interesting or successful.
Examples - Rey/Admiral Holdo/ from Disney Star Wars, Wonder Woman 1984, Captain Marvel, the female terminator reboot, the female ghostbusters reboot, the ocean's 8 female reboot, etc etc etc
I fully expect the newest Thor movie with new female thor to be another girl-boss film, and from the trailer same thing with the upcoming Miss Marvel movie. The new Indiana Jones movie is at risk since it seems to be about Indy passing the torch to a young woman and Kathleen Kennedy is involved - we've seen her record on star wars. We'll see if any of that happens.
>Apart from that, I'm not sure Disney really cares about social policies themselves one way or another. I think it's much more mercenary than that
I disagree. The leadership and many of the creatives in Disney are the people who want to push particular political opinions on to other people.
https://twitter.com/realchrisrufo/status/1508912865293619202
>Unfortunately for Disney, a different part of their audience doesn't want to see them take a stand on issues. Or if they do, that it should be a different stand. Disney is finding out right now that it simply can't satisfy everybody.
Disney thought there was nothing anyone could do about it - since they're a private company and they can do what they want. They forgot the government they were picking a fight with also had the ability to take back privileges disney had that allowed them to be their own government in their district.
They don't need to satisfy everyone, but they want to be political activists with a direct line to your kids eyes and ears in your home. Disney is a platform for their politics.