I have absolutely no vested interest in defending Uber, but every time one of these threads pops up I feel compelled to throw cold water on it because this website is so damn obsessed with predicting Uber's doom. I have comments that are 6 years old saying "no, uber is not dying", with a thread full of angry pitchforks sure I am wrong.
Nobody cares if Uber as a whole is more "efficient" as measured by some global measure of dollars invested into the service. They care whether -their- individual lived experience is preferable. The obvious takeaway is that urban residents are happy to pay more money overall on car services, so long as those services provide a higher quality experience. People do not like feeling like the end of a cab ride might result in a game of "pretend the card reader doesn't work", people don't like to feel like their destination is an imposition on the driver who will now sit up front fuming about where you've taken him. People don't like having their sense of decency pitted against each other to win a cab in a reasonable amount of time without rudely upstreaming someone. People don't like waiting outside in the cold. People don't like being surprised by how high the meter is when they get out. People don't like having no recourse when they accidentally leave their phone behind besides calling a rude dispatcher. People like cars with nicely maintained interiors that don't smell weird.
How hard is this to understand? The average ride experience you get in an Uber is better. Uber pioneered that improved customer experience by figuring out a solution (some social, some technical) to the biggest friction points. Uber and Lyft are the 700lb gorillas in the rideshare company space, which absolutely DOES have network effects, despite the facile claim otherwise in the article. This is the basis for thinking these companies have a promising future. It's that simple. The size of the circlejerk predicting that it's all going to fall over tomorrow is so embarrassingly, transparently motivated by _hoping_ that it's going to fall over tomorrow.
The experience is much better as you've mentioned; the question in the article is whether a company needs to exist around making the experience better.
Now that the ideal experience is available, the question is whether people are willing to pay for it.
Right now - it's being paid for (all salaries, etc.) by shareholders as the company runs a massive operating loss.
The question these articles lay out is that - at least in theory - this can't last forever. No one's hoping Uber fails - they're just saying that a company eventually needs to make money, and they don't see a path forward for Uber to do that.
A bank wouldn't keep lending to a borrower that could never pay them back; at some point - without a fundamental change in economics - this situation will happen to Uber.
Yeah, this is a more nuanced critique that could definitely have teeth.
That said, I'm kind of skeptical that it's really true that shareholders are keeping the whole enterprise afloat? Here I admit I haven't delved deep into their financials, but isn't a big part of their operating loss related to huge R&D spend for self-driving plays, outsized engineering dev teams that might eventually be reduced as the app stabilizes, etc.? It seems like riders have been willing to shell out a lot more money for the experience, which I would imagine leaves plenty of margin. They are essentially a global taxi company with good market position and value added. It seems hard to believe there is no way to operate that company profitably, even if they're not currently achieving it. It's not like they're being strongly pressured to reach profitability either, though, so this isn't a particularly fair litmus test as to whether they're capable.
Anyway, you raise a good point that it -could- be true the Uber model is fundamentally unsustainable. I was reacting some of the hotter revisionist takes you see, where Uber was never a good idea, offers no value over a normal Taxi, is a big brogrammer pyramid scheme, etc.
Excellent commentary on all the other reasons Uber succeeded. One other comment I'd have is that taxi services are spectacular in some places. Get a black cab in London or Tokyo and you're overwhelmingly likely to experience a better ride than Uber can offer. But the list of similar cities is extremely short; it just happens that a lot of these doomsayers live in them.
One also doubts that the guy writing this article ever needed to take a cab anywhere.
I've just outlined for you a long list of ways in which getting an Uber is superior to hailing a cab. Some of those differences are realized by simply having an app that goes along with the service. Some of them are realized by having a ride-share business model rather than a medallion system with a fleet. Taken collectively, it's a cohesive solution to the problem of "I want to get a ride to Baker St. that doesn't suck". Here are some examples:
- Waiting out in the cold --> Reserve your drive from inside, monitor your driver's position, only step out when they're arriving.
- Driver resents your trip destination --> You declare this ahead of time, and it is accepted by the driver ahead of time. Also, driver rating system discourages people from being rude / guilting you for having a place to go
- Fare was surprisingly high --> You get a quote ahead of time.
- "Credit card machine isn't working" --> Your credit card is already entered in the app, so you don't even have to worry about it. It's charged automatically.
- Car is kind of gross / smells weird --> People use their own, more modern, nicely appointed cars. Drivers have good incentives to take care of the car. Rating system encourages good behavior on both sides (throwing up in an Uber hurts your rating a lot).
On the other side of the coin, Uber's system is solving problems for somebody who wants to earn some cash on the side:
- Reputation system allows you to stand out from the crowd with good service
- No obligations to be on shift - work for as long as you want to. Compatible with having other jobs.
- No need to invest your life savings on a medallion whose only value is to make you one of a sea of undifferentiated, unaccountable yellow cabs
- Don't need to patrol to "find" the riders, so lower downtime
It is a better system. Declaring that it's "NOT" without any backup will not change that. And if you come back saying "so what, local cab services have an app that does all the same stuff now" (now that Uber forced them to to be competitive, that is), then may God have mercy on your soul.
Nobody cares if Uber as a whole is more "efficient" as measured by some global measure of dollars invested into the service. They care whether -their- individual lived experience is preferable. The obvious takeaway is that urban residents are happy to pay more money overall on car services, so long as those services provide a higher quality experience. People do not like feeling like the end of a cab ride might result in a game of "pretend the card reader doesn't work", people don't like to feel like their destination is an imposition on the driver who will now sit up front fuming about where you've taken him. People don't like having their sense of decency pitted against each other to win a cab in a reasonable amount of time without rudely upstreaming someone. People don't like waiting outside in the cold. People don't like being surprised by how high the meter is when they get out. People don't like having no recourse when they accidentally leave their phone behind besides calling a rude dispatcher. People like cars with nicely maintained interiors that don't smell weird.
How hard is this to understand? The average ride experience you get in an Uber is better. Uber pioneered that improved customer experience by figuring out a solution (some social, some technical) to the biggest friction points. Uber and Lyft are the 700lb gorillas in the rideshare company space, which absolutely DOES have network effects, despite the facile claim otherwise in the article. This is the basis for thinking these companies have a promising future. It's that simple. The size of the circlejerk predicting that it's all going to fall over tomorrow is so embarrassingly, transparently motivated by _hoping_ that it's going to fall over tomorrow.