Why? Assuming a byte being 10 bits instead of 8 bits would actually make the drive capacity lower in terms of bytes (of course not physically but for marketing), which a vendor probably doesn't want.
Yeah, that's the kibibytes vs kilobytes / gibibytes vs gigabytes diffence...
Which adds up to ~7% difference in capacity when talking about GiB/GB, and even 12.5% when talking about PiB/PB