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There are lots of variants of this kind of unnecessary “friction” and I wish that legislation would be able to ban all of these awful behaviors instead of just specific examples of them.

For example, my cable company peppers its web site with ways to “upgrade” your plan easily online. Great, guess what’s missing: an easy way to downgrade anything, e.g. to fewer channels or slower Internet. Obviously they do this for exactly the same reason as the call-us-to-cancel crap but it is just different enough that they could probably keep doing it and still be in compliance with a poorly-written law.

And on the off chance something actually requires talking to a human, it is well past time to end this wait-hours-on-hold crap. Why can’t I log into my profile on the company web site, type in my phone number, describe my issue and then say CALL ME whenever the hell you manage to find an employee who is free to discuss? Furthermore, such calls could be punctuated with texts, e.g. “thank you for contacting us, please expect a call in about 10 minutes” or whatever. That stuff would have been straightforward to implement 10 years ago, much less now.




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