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A great developer I used to work with used to push the clients we were consulting for with the line

> If you're not a little bit embarrassed by what you're showing, you waited too long

The idea was to get rid of the "do everything in a big launch"-projects, and instead convert them to a mindset where we iteratively work on the solution and see what people want.

I've been using that line personally for a long time, and think it works fine. Chances are you will get no traction at all in the beginning, so it's better to see if it's something people want to use before you polish it too much. Building stuff openly also often attracts some following over time, compared to a one-off launch.




Seems like it might be based on the quote from Reid Hoffman: "If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late".


Yes, probably not my coworkers line, but he's the one hammering it into my way of working. :)

(and me translating it from our language back to English probably jumbled it a bit up)


That is a great line. That's exactly the kind of thing that holds me back, so glad to hear this. Thanks!




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