On: Three areas where Google Search lags behind compet...

[julianlam]

Wouldn't this just be caused by Volvo committing ad spend on their own keyword?

I liken it to a defense strategy.

Imagine if they didn't, and a search for Volvo XC 60 showed an ad for a Subaru!

[benrapscallion → julianlam]

If they didn’t pay, Google would be showing the competitor’s ad instead. Base camp has called it a shakedown.

https://twitter.com/jasonfried/status/1168986962704982016

[after_care → julianlam]

If I search for "Volvo XC 60" then there is absolutely no doubt I want to see information about that vehicle. Any information about Subaru is just irrelevant noise.

[nicbou → after_care]

Use an ad blocker and that will solve the problem