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TikTok's ad revenue to surpass Twitter and Snapchat combined in 2022 (reuters.com)
22 points by mfiguiere on April 12, 2022 | hide | past | favorite | 3 comments


Yup, honestly Twitter and Snap will be fine. What will totally go out of business is Meta. Instagram is the last stronghold for Meta and any teenager I speak to are more excited about Tiktok than Instagram.


I have my doubts about this. Facebook have 2.9 billion active users, and Instagram has about 2 billion, and that are a lot of users to show ads to earn money. Meta will stop growing, but I doubt it will go out of business in a lot of time.

One of the way to continue growing would be monetizing WhatsApp (that has 2 billion users currently) in any different way to what they actually are doing (using users' data).


TikTok ads are all video based afaik. Since video ads are more "valuable" I totally get how that could give them a nice boost over twitter or snapchat as they grow.




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