The ad progress was freakin' brilliant. Bizarre ads got EVERYONE talking about Microsoft again, whether you liked them or not. The followup ads ("I'm a PC") were less remarkable, but people paid attention a lot more because of the initial grabber-ads with Seinfeld.
And, as Arrington said in a post today-- the "I'm a PC" ads made the Mac ads seem less funny and more arrogant. It had a great, "Fuck you, I'm not lame just because I don't use a Mac" quality and I think will nudge people to be proud of using a PC.
FWIW, I use a PC and I generally feel pretty content about it. I paid $400 for a great box on Craigslist. I can play games from time to time. I don't get viruses. My computer doesn't crash/freeze. I've watched my Mac buddies recently have a LOT more frequent hardware issues than I do (tho Apple is admittedly great at dealing with it when it happens).
My computer has no white plastic, no rounded corners, aliased fonts and I love it. :-)
And, as Arrington said in a post today-- the "I'm a PC" ads made the Mac ads seem less funny and more arrogant. It had a great, "Fuck you, I'm not lame just because I don't use a Mac" quality and I think will nudge people to be proud of using a PC.
FWIW, I use a PC and I generally feel pretty content about it. I paid $400 for a great box on Craigslist. I can play games from time to time. I don't get viruses. My computer doesn't crash/freeze. I've watched my Mac buddies recently have a LOT more frequent hardware issues than I do (tho Apple is admittedly great at dealing with it when it happens).
My computer has no white plastic, no rounded corners, aliased fonts and I love it. :-)