I always thought Facebook getting into search could be big since they have really good engagement data based on what people post and like but I was just listening to TWIST (https://youtu.be/KfibbbLeT3c?t=4014) and they made a great point about the potential of Apple Spotlight Search being a way for Apple to expand into search and advertising. If Apple ends up turning spotlight into a proper search engine across web and apps it could really take a decent portion of the market from Google and FB, especially since all of the premium users are already in the Apple ecosystem.
The dream search engine would always be a click/swipe away and have access to all of your personal data/documents and the web, if Apple wants it CMD+SPACE could really be that.
The dream search engine would always be a click/swipe away and have access to all of your personal data/documents and the web, if Apple wants it CMD+SPACE could really be that.