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So does this show ads if you hook up a device over HDMI? Or is it only if you use it as a 'smart' TV?


Yes, it's scanning the HDMI input, recognizing what show you're watching, selling that data, and in this case overlaying stuff.


Does it help if you don't hook it up to wifi? Or does it leverage HDMI to get to internet connectivity?


It does need Internet access for ACR to work.




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