In the 1980s, fat (the dietary kind) became evil. All the prepared foods that were high in fat started to reformulate. What did they replace it with so it still tasted good? Sugar, primarily corn syrup. "Fat Free" became the label they wanted. The prepared and snack foods of the 1970s often had sugar, but by the 1990s more of the products had a lot more, and more of it was HFCS not the more expensive cane sugar.