Isn't that company also trying to fulfill the same ideological goal? Their twitter even says "Freedom for gamers". Looks exactly the same type of bs to me.
Many organizations use blockchain technology to offload the need to develop the account model, user state management, and accounting, lowers overhead costs for some kinds of ventures as well as being trendy which is able to get an audience very quickly. This inherently comes with some aspects of less-centralization (in case you or someone passing by is allergic to the word "decentralization"), there isn't any ideology to adopt with that, its just a matter of reality. In Axie's case, gamers are able to resell assets they've acquired without the Axie platform or opinion of company. It fulfills a market interest and that's it. Many people are also making enough money to support themselves by playing/grinding/joining guilds, this is also an aspiration form of freedom.
