I’m not a doctor but I watched a friend’s startup have the exact same experience. My personal experience was an early job selling online advertising to all categories of businesses. I quickly learned that medical offices are absolutely inundated with salespeople like pharma reps, and doctors time is already scant. Naturally they tend to want to see evidence in a way most other SMB decision makers do not. Since at time, bundled payments have gone into effect and consolidation means that the purchasing process is exponentially more complex.
Startups: don’t sell to medical offices without deep domain experience, deeper pockets, and rigorous evidence.
Startups: don’t sell to medical offices without deep domain experience, deeper pockets, and rigorous evidence.