There's surprisingly little money to be made in truthfully and honestly informing people even though it's clearly what they want.
If you can convince people to buy the higher margin drug? Yeah, there's lots of easy money to be made in that even though customers don't want that.
Google for "best X" and in a ton of markets all you will get is a bunch of skeevy affiliate sites promoting the best deals for them and a good look at who is willing to lay down the most $$$ on adwords.
Even for branded sites with a rep (e.g. like tomshardware) i have my suspicions that they weight their recommendations towards companies that buy advertising on their sites.
If you can convince people to buy the higher margin drug? Yeah, there's lots of easy money to be made in that even though customers don't want that.
Google for "best X" and in a ton of markets all you will get is a bunch of skeevy affiliate sites promoting the best deals for them and a good look at who is willing to lay down the most $$$ on adwords.
Even for branded sites with a rep (e.g. like tomshardware) i have my suspicions that they weight their recommendations towards companies that buy advertising on their sites.