> Maybe, but TikTok is an order of magnitude above other social media apps when it comes to learning what you like.
I suspect that is because TikTok has different goals compared to other social media companies. Their aim (right now) is to serve you better and/or more relevant content. Whereas other social media companies’ goals are to serve you ads and what do they know about you will not be as apparent to you. I would argue Facebook probably knows even more about you, more than just preferences, but social connections etc from its subsidiaries such as Instagram and WhatsApp.
I suspect that is because TikTok has different goals compared to other social media companies. Their aim (right now) is to serve you better and/or more relevant content. Whereas other social media companies’ goals are to serve you ads and what do they know about you will not be as apparent to you. I would argue Facebook probably knows even more about you, more than just preferences, but social connections etc from its subsidiaries such as Instagram and WhatsApp.