> Vine was hugely popular when it was shut down by Twitter, and I think it'll go down in history as one of the largest corporate mistakes every made. They were so close on the format - they just needed to allow slightly longer videos (which they did with Twitter message lengths around they same time they shut down Vine!!!).
Vine's top creators "unionized" and started demanding to be paid a cut. Vine had to be destroyed to defend the principle of not paying social media contributors.
Worth the full watch on video media money. But tldw; TikTok splits a pot of money over the views each video gets. The pot doesn't grow with the revenue they make or total views, so it's pretty exploitative.
Vine's top creators "unionized" and started demanding to be paid a cut. Vine had to be destroyed to defend the principle of not paying social media contributors.