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> Instagram, by contrast, just feels so bland now.

On to the next 'hit' then.

The addictiveness of the drug 'Instagram™' has now worn off and has no effect on many long time 'users' of the drug since first introduced in the 2010s. A new 'digital crack cocaine' with a new innovative algorithmic black-box formula has been on the streets called 'TikTok™' amassing over 1B 'users' designed to glue you to your screen as much as possible.

There will be a time where this drug will wear off for another generation and they will find the next addictive hit to scramble and hype over just like they did with Facebook™, and Instagram™.

The only way to really win is to not play the game and to not become a regular 'user', which is what they call people addicted to a particular drug. Interesting that nothing there has changed since the CEOs, VPs, VCs and product managers know that their products are compared to addictive drugs.

Rinse and repeat I guess. But we'll see in a decades time on what the next 'hit' will be.



One of the best times to start a new product or even promote an existing one (in consumer space) is during the infancy of a new social platform. Not only could there be opportunities to build products around TikTok but advertising on TikTok now could be akin to advertising on FB in 2005, cheap and plenty of chances to make good ROI

But u can’t take advantage of those opportunities unless u become an user first and study what works


> The only way to really win is to not play the game and to not become a regular 'user'

Except meanwhile you can't make normal contact with people because everybody is looking at their phone.


It's just entertainment. You could say the same about books or TV. At least Facebook, Instagram and TikTok are social and interactive and encourage people to produce content instead of just consuming passively.


Someone’s who’s read a lot of books is called well read.

Someone who’s watched a bunch of shows is called a binge watcher.

No matter what they’re called, reading specifically requires more active thinking than watching stuff. I wouldn’t say theyre the same.


Someone who read a lot of porn novels wouldn't be called well read, and someone who watch a bunch of college lectures wouldn't be called a binge watcher. What matters is the content, not the form of the content.

It is just that simple content tend to choose easy to digest mediums, there is not much demand for low effort literature today since people just watch movies instead.


I totally agree with you.

Thats why i mentioned reading books also requires more “active” part of the brain rather than passively watching.


I wouldn't call someone "well read" just for reading lots of books. I'd call them a "book worm". "Book worm" still has more positive connotations than "binge watcher" or "couch potato", but "well read" indicates that they read the classics and can talk about them intelligently.


Thanks for clarifying that up, wasn’t aware of book worm vs well read.

My main point really was that reading requires a more active effort than watching which is passive.


Tiktok also has classics, I presume?




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