I bought 10 of these[1] about 4 years ago for the kids, and several more times since. The USB-A side is reversible, and the other side combines lightning and micro-usb into a single connector that'll work in either one. And I can't recall if it's this cord or another I have, but the micro-usb side may be reversible as well.
When the kids were getting to the age where they had their own devices, the learning phase was painful (for me more so than them). They kept getting confused between the lightning cable used for their iPad and the micro-usb cables used for everything else (like their battery pack and the random kid gadgets they had that used micro-usb for power supply). Their learning phase was painful (for me) as they'd try whatever cord they came across first in whatever device they needed it for, and continue that cycle until they got a match. And with no sense of how easy it is to break charging ports, they'd be pretty aggressive about it. Same with trying the USB-A side of the cord in the charger/battery, aggressively trying one direction before finally flipping it to try the other (and flipping it again because third try's the charm).
The kids love them because they Just Work for everything with no fuss (at least until recently when USB-C started popping up in some stuff like their Bluetooth headphones). The durability is a bit mixed, as some of the cords started having issues after just a few months while others are still going strong after years of daily use. But between how handy they are and the price, it's worth just treating them as expected consumables and getting enough at once to stockpile.
When the kids were getting to the age where they had their own devices, the learning phase was painful (for me more so than them). They kept getting confused between the lightning cable used for their iPad and the micro-usb cables used for everything else (like their battery pack and the random kid gadgets they had that used micro-usb for power supply). Their learning phase was painful (for me) as they'd try whatever cord they came across first in whatever device they needed it for, and continue that cycle until they got a match. And with no sense of how easy it is to break charging ports, they'd be pretty aggressive about it. Same with trying the USB-A side of the cord in the charger/battery, aggressively trying one direction before finally flipping it to try the other (and flipping it again because third try's the charm).
The kids love them because they Just Work for everything with no fuss (at least until recently when USB-C started popping up in some stuff like their Bluetooth headphones). The durability is a bit mixed, as some of the cords started having issues after just a few months while others are still going strong after years of daily use. But between how handy they are and the price, it's worth just treating them as expected consumables and getting enough at once to stockpile.
[1] https://www.aliexpress.com/item/32847997542.html