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Cookie banners were a thing before the GDPR - the stupid "cookie law" aka ePrivacy Directive was a thing much earlier on.

The main problem however is the lack of enforcement though. None of these "cookie banners" comply with the GDPR, yet are allowed to proliferate because nobody is cracking down on them, so they're a form of pseudo-compliance that is very effective at swaying public opinion against the GDPR.



Hot take: Only way to undo past damage is to now make the cookie/consent banner illegal.


Good point. If this is not an indictment of the failure of GDPR, I don’t know what is.




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