Yeah, each person is going to choose where the line is for themself.
Activists will whinge loudly on Twitter because that's the only effective influence they have (because it turns out consumerism doesn't actually produce rich consumer choice; rather, it cements already-rich companies — who'dathunkit?)
If you're running a company, and your newly-promoted executive is actively making political donations in support of a campaign that you know a reasonable number of people consider morally reprehensible (whether you agree with those people or not), then you can expect to see an impact on your company's reputation, and you get to decide how to respond.
You (the hypothetical person running a company) may believe that it shouldn't matter, and that's fair enough, but unless your customers already agree with you on that point, then you're going to have to persuade them.
Activists will whinge loudly on Twitter because that's the only effective influence they have (because it turns out consumerism doesn't actually produce rich consumer choice; rather, it cements already-rich companies — who'dathunkit?)
If you're running a company, and your newly-promoted executive is actively making political donations in support of a campaign that you know a reasonable number of people consider morally reprehensible (whether you agree with those people or not), then you can expect to see an impact on your company's reputation, and you get to decide how to respond.
You (the hypothetical person running a company) may believe that it shouldn't matter, and that's fair enough, but unless your customers already agree with you on that point, then you're going to have to persuade them.