Lots of books are written about things people are anxious about or afraid of in the sole purpose of banking on those anxieties and fears.
Step 1: convince vim-curious people that a) it will turn them into elite hackers and b) that it is freaking hard to learn.
Step 2: capitalize on the tension created at step 1 by providing them ways to skip b on the way to (imaginary) a.
Lots of books are written about things people are anxious about or afraid of in the sole purpose of banking on those anxieties and fears.
Step 1: convince vim-curious people that a) it will turn them into elite hackers and b) that it is freaking hard to learn.
Step 2: capitalize on the tension created at step 1 by providing them ways to skip b on the way to (imaginary) a.