> How would Google know which postings are fraudulent and which aren't?
Oh, that's the best part. Google doesn't have to. DoorDash and GrubHub know. So Google can offer to derank all their listings and offerings or they can police them themselves.
"In two weeks, Google will be taking action against companies that regularly interject their own phone numbers in place of actual brick-and-mortar locations in an attempt to use SEO to siphon off sales. We look forward to our partners policing their listings to ensure all colistings are voluntary."
Oh, that's the best part. Google doesn't have to. DoorDash and GrubHub know. So Google can offer to derank all their listings and offerings or they can police them themselves.
"In two weeks, Google will be taking action against companies that regularly interject their own phone numbers in place of actual brick-and-mortar locations in an attempt to use SEO to siphon off sales. We look forward to our partners policing their listings to ensure all colistings are voluntary."