The Programmatic Poop Funnel: Only 9% of online ads are “viewed” | Hacker News

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		The Programmatic Poop Funnel: Only 9% of online ads are “viewed” (createsend.com)
		5 points by kaizenb on March 14, 2022 \| hide \| past \| favorite \| 2 comments

OrderlyTiamat on March 14, 2022 [–]

I'm wondering about that unknown delta, are there any likely candidates for where that money could be going?

tacosbane on March 14, 2022 | [–]

Likely additional margin for the DSP: (DSP billing) - (DSP fees) - (ad spend) = delta. Of course it doesn't show up that way on the bill. source: worked at a DSP.

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