On: Walgreens replaced some fridge doors with screens, and some shoppers hate it

You gotta admire the sales skills of these founders.

How the heck did they make this deal with Walgreen when it is obviously bad?

I'm sure Walgreens is being well compensated for this.

I'm going to assume they got a bunch of VC money with a pitch of "we found a space that doesn't have ads on it yet, and we can fix that". And now they're paying more than the value of the ads to Walgreens. They'll probably raise another round of funding off the "success" of this contract, and then bail.

I guess the same way Theranos made a deal with Walgreens.

Theranos is a fraud, but everyone would agree that it would be great if it worked.

This fridge door is a bad idea whether it works or not.