Are we sure this "truly internet first generation" is primarily using laptops? If they grew up with an iPhone/iPad, there's no guarantee that they even have adblocking as an option.
That's a good point. I do think the push to get users on mobile has a good deal to do with the difficulty of blocking ads on mobile. Maybe that's where we're headed. Instead of making adblockers illegal users will be herded into locked down platforms that don't allow adblockers.
