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Did TiVo actually affect ad revenue? My understanding is that the revenue figures were calculated based on Nielson family scores, and TiVo ad skipping wouldn't show up in there.



>Did TiVo actually affect ad revenue? My understanding is that the revenue figures were calculated based on Nielson family scores, and TiVo ad skipping wouldn't show up in there.

Given that TiVo has been running "pre-roll" (i.e., when you start playing a recording) ads for a couple years now (they are skippable), they're certainly trying to get a piece of that sweet, sweet ad revenue for themselves.

I have no idea whether that cuts into the existing pie or is additional ad spend.

That said, TiVo isn't as intrusive (in that you can skip their "pre-roll" ads) as YouTube, Amazon Prime, etc.

Really, the best thing about TiVo is their video Fast-forward/rewind. It actually scrolls the content as it does so. No other platform seems to support that, which really kills UX for me.

As for ad skipping, that's only supported for some shows, and even those don't generally allow it until at least a few hours after air time.

Of course, you can still fast-forward through the ads (made much easier by the TiVo video scrolling) which works quite nicely.




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