This looks cool. Please get a great product marketing manager. It took me 5-6 mins to understand what it is. I'm not a PMM, but for example this could have made things much clearer from the get go:
> We create an anonymous account around any visitor to your website
Doesn't this single sentence sum it up? Anyone who would think about buying an auth service is going to understand the implications of this. I get that you want to pitch why anyone would care, ie the value prop:
> We make it easy for developers to sign up users through a code snippet that adds account creation and authentication to any website or web app—like Stripe for accounts.
But the auth space is filled with... mostly bs products. If you pitch the value prop first, at least in auth, people will roll their eyes won't they? And the Stripe analogy isn't that great. Your value prop is that you make it easy for your customer's end users. Stripe's core value prop to customers is they make it easy for you. Both are valid, but you are sort of conflating things with the analogy.
You are absolutely correct. Is it very easy to say the same thing 5 times. I really (sincerely) do appreciate the feedback. Seeing what is important and what resonates is really important and one of the best reasons for a Hacker News launch.
You really found the crux of our g2m a/b testing - appeal to the developer (this is really easy) or appeal to the product manager (this will get you more users, faster).
Hit me up sometime if you want to chat more (would love to pick your brain - robert (a-t) rownd (dot) io. ). Thank you!
1 - if you pitch it to devs for ease of use, there is obvious, direct and existing competition which has been around for years. It's hard to show you are easier to use. It's also going to be a harder pitch for them internally.
2 - there is literally hard $$ of revenue to be had from the pitch to PMs etc because it's actually a pitch to the CEO. More users. CEO is talking to investors/friends/husband/wife: "I just saved my devs 10 hrs upfront and 1 hr per week!" v "I just added X new customers".
> We create an anonymous account around any visitor to your website
Doesn't this single sentence sum it up? Anyone who would think about buying an auth service is going to understand the implications of this. I get that you want to pitch why anyone would care, ie the value prop:
> We make it easy for developers to sign up users through a code snippet that adds account creation and authentication to any website or web app—like Stripe for accounts.
But the auth space is filled with... mostly bs products. If you pitch the value prop first, at least in auth, people will roll their eyes won't they? And the Stripe analogy isn't that great. Your value prop is that you make it easy for your customer's end users. Stripe's core value prop to customers is they make it easy for you. Both are valid, but you are sort of conflating things with the analogy.