The apparel industry in incredibly brutal and very often without logic. (Comfort is probably not enough of a competitive advantage in this marketplace.)
You look like you have some cool stuff. Find your place and stay under the radar of the big boys. But don't think you're selling clothes. You're selling something else. You could make a very nice living there.
I agree, comfort isn't a competitive advantage. Selling the idea of comfort is something you can charge money for though. If you charge $20 more for it, people will feel as if its more comfortable.
My guess is that you haven't done either yet.
The apparel industry in incredibly brutal and very often without logic. (Comfort is probably not enough of a competitive advantage in this marketplace.)
You look like you have some cool stuff. Find your place and stay under the radar of the big boys. But don't think you're selling clothes. You're selling something else. You could make a very nice living there.