A bit of both, really: more sanctions, going all the way up to Iran / North Korea levels, for a country much more interlinked with the Western world. Contrasting to the lukewarm response to all the previous incidents. The NGOs have snowballed as well - FIFA! The notoriously money-driven international organisation that's holding the World Cup in a Gulf monarchy in a stadium built by possible forced labor has suddenly got a conscience? The IOC, who let Russia back in after a doping scandal under a weird compromise?
