On: How IKEA tricks you into buying more stuff

[narag]

But the IKEA hate seems mostly based on snobbery and/or brand awareness.

I don't hate them, on the contrary I'm a regular customer that doesn't mind assembling.

I dislike the "maze", yes I know the shortcuts, but I can't help wondering what would happen in an emergency.

[tasuki → narag]

You'd get out faster than in most other circumstances?

In an office, one is typically on some crazy floor and can't use the elevator. Home, perhaps one is asleep in one's pyjamas.

[Gigachad → narag]

In an emergency you look up for the green escape signs which point exactly to the nearest escape which usually is a door very close by that just leads to a staircase down to ground.