Building the site is just the start of the process in my eyes. I always give one estimate for the design/development/seo of a site. The importance of keeping the content, SEO and design fresh cannot be undersold to the client. Letting your site anguish for a few years will cost you visitors and business. And today, it happens even faster. A site that sits for more than 6 months is in danger of losing page rank.
For me, the cost isn't in the initial development, it's in the cost of maintaining the site (design/content) and continuing to rank well in the search engines for the life of the site (seo/sem). This also presents the best opportunity to create a long term relationship and an ongoing revenue stream for the developer.
For me, the cost isn't in the initial development, it's in the cost of maintaining the site (design/content) and continuing to rank well in the search engines for the life of the site (seo/sem). This also presents the best opportunity to create a long term relationship and an ongoing revenue stream for the developer.