> Nothing about downloading an MP3 that says they can't put a targeted ad in it; there's podcasts that do that based on your IP. I assume the reason most don't is just how much more trustworthy it sounds when the host reads an ad script live in the episode.
I'm in the UK and noticed both kind of happening: an ad for LinkedIn (I think) was localised to use a UK example in several episodes of This American Life during the last year. It was spliced into the programs seamlessly and sounded just like any of their usual sponsorship segments.
I'm presuming they just edited a handful of versions of the program for their largest listener regions and there was no need to do anything on the fly except pick which to serve. Of course I paid little attention to the ad as I was distracted more by it being the first time I'd noticed that kind of localisation.
I'm in the UK and noticed both kind of happening: an ad for LinkedIn (I think) was localised to use a UK example in several episodes of This American Life during the last year. It was spliced into the programs seamlessly and sounded just like any of their usual sponsorship segments.
I'm presuming they just edited a handful of versions of the program for their largest listener regions and there was no need to do anything on the fly except pick which to serve. Of course I paid little attention to the ad as I was distracted more by it being the first time I'd noticed that kind of localisation.