My company has also been pushing "company values" very hard, and I've always hated it. It feels cult like and condescending. Especially when they capitalize them. We have to show that we all believe in the value of Ownership here!
Yes, be an Owner in every way except the one in the ways that matter - decision making and a piece of the profits. I just ignore dumb propaganda like this. You have no obligation to accept the responsibilities of ownership if they don’t come with a proportional piece of the rights & rewards. Although if you are given options worth a fair amount of % ownership, this may be a reasonable request.
>an Owner in every way except the one in the ways that matter - decision making and a piece of the profits.
Ouch - that stings me with my past history of nearly 2 decades as a megacorp product manager. Of course I took ownership because that's how I am wired - not because of some corporate culture initiative.