Some people fit in convenient buckets, but lots of people don't, and assuming all people do, will make the ad system useless to a lot of people. Even if you're not non-binary at all, you could still be a successful businesswoman or a Spanish-speaking houseman (househusband? stay-at-home dad?).
Better to just follow people's interests, instead of using their interests to incorrectly pigeonhole them and then drawing incorrect generalisations from that.
Better to just follow people's interests, instead of using their interests to incorrectly pigeonhole them and then drawing incorrect generalisations from that.