> It is in all practical senses impossible for an iPhone or Mac user to change their search engine to a new search engine on Safari or at the iOS level.
There are five (very simply accessible) different choices for Safari on iOS.
But if you switch to iCabMobile on iOS there are TWENTY-FIVE search engines to choose from.
I think it's reasonable to point out that is not something most consumers are going to be able to do. The only meaningful search engine choice is that available within Safari. And you did install another App, they still aren't used from the system search on iOS, or from Safari itself.
I think you might as well be asking regular consumers to root their device so they can use whatever Apps from outside the App Store, or whatever search engine they want.
Also, even for a technical user, there is simply no way on an iPhone to change to a new search engine not already on a tiny list, and from talking with hundreds of consumers, I have not talked with a single non-technical person who could work out themselves how to change their Safari search engine to even one of the 5 limited choices, let alone a new option.
Unfortunately, installing an App doesn't let you change the system-wide search on iOS (or Safari browser), so rooting the device would be the only real way. My intended point is that if you're a consumer trying to change your search engine to a new option on an iPhone, there is no way to do it.
There are five (very simply accessible) different choices for Safari on iOS.
But if you switch to iCabMobile on iOS there are TWENTY-FIVE search engines to choose from.