We're not far from a publisher revolt against google - essentially if you're a publisher with good data, doing the legwork of curating and moderating user generated content, and making it discoverable... google is just cherry-picking your content and laying it into the search results in the form of answers and snippets and plastering their ads on it (or AMP-serving your content).
I don't think it's sustainable in the long run and the barrier of entry to make a solid search engine is lowering every year - there are several solid alternatives where before it was a unfunny joke to assert there would be a proper google competitor 5 short years ago.
I don't think Google is going to fix this, the fact that it has evolved to where it is today is a result of concerted and persistent product focus in that direction.
High hopes that we'll see a better-than-google alternative break out in the near future.
I don't think it's sustainable in the long run and the barrier of entry to make a solid search engine is lowering every year - there are several solid alternatives where before it was a unfunny joke to assert there would be a proper google competitor 5 short years ago.
I don't think Google is going to fix this, the fact that it has evolved to where it is today is a result of concerted and persistent product focus in that direction.
High hopes that we'll see a better-than-google alternative break out in the near future.