> If Microsoft wasn't able to successfully enter the smartphone space after spending billions and making a product many consumers loved, why should we expect the results to be different for new companies just by deregulating Europe?
Bluntly, it was two factors:
1. A network effect of developers - there was too much value in the other two platforms and supporting windows phone was priority #4 (after android, iOS, and the web)
2. Negative brand recognition. Consumers didn’t find carrying a blue screen in their pocket attractive
3. Negative retailer reaction. The phones just weren’t pushed in stores. If you didn’t come in looking for a windows phone, you might not have even been shown it as an option.
Bluntly, it was two factors:
1. A network effect of developers - there was too much value in the other two platforms and supporting windows phone was priority #4 (after android, iOS, and the web)
2. Negative brand recognition. Consumers didn’t find carrying a blue screen in their pocket attractive
3. Negative retailer reaction. The phones just weren’t pushed in stores. If you didn’t come in looking for a windows phone, you might not have even been shown it as an option.