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It pretty much is a digital scrapbook. I think allot of FB users will like it. I personally don't see a need for it though.

However I can see the people who currently use scrapbooks and are on fb, really use it on fb.

As a business decision, I think it's a good one. It will keep some of their customers engaged. I am curious to which demographic will really like the feature.

I am banking that fb thinks that the "popular" users will really use it. By "popular" I mean user(s) in any fb graph, that have the most profile views from other users in that same graph. The users that in a fb graph, people want to keep up with the most.

Those users I think don't necessarily have to be early adopters. They are just popular.

FB as business to grow just has

1.) Maintain Users 2.) Have Current Users use the site more and create more content on it

That is probably why we are seeing more and more features to keep users engaged.



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